SHARE THIS ARTICLE

On the first day of every month, automakers report how many cars and trucks they sold during the previous month.

It's data that in timeliness and detail is unparalleled in any other industry. Want to know how many iPhones Apple sold in April? You will have to wait until the company's quarterly results appear in July. How many skinny Caramel Macchiatos did Starbucks move? You'll have to guess because Starbucks won't tell you.

While it's good to have the sales numbers, it is equally important to know how to interpret them. The raw data requires experienced eyes to identify trends and spot inflection points. To paraphrase the old saying, there are lies, damn lies, and monthly auto sales.

 



Read Article


Reading Between The Lines - Are Automaker Sales Figures Really Just A Pack Of Lies?

About the Author

Agent009

User Comments

GermanNut
skinny
cidflekken
DTMFan

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]