In February, General Motors hit a milestone of sorts when its sales incentives, as tracked by the research firm Edmunds.com, dropped below those of its domestic rivals, Ford and Chrysler.
It was a satisfying achievement for G.M., which has labored to rebuild its product lineup since its 2009 bankruptcy, and reduce its reliance on discounts to sell its cars and trucks.
But since G.M.’s safety crisis began to mount in the spring, the automaker has piled on cash incentives and cheap lease deals to invigorate sales of its passenger cars, particularly the smaller models, joining what some of its competitors have been doing as well.
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