Refocus: Toyota Offically Abandons Quest to Be Number One Globally

Wisely

— abcd (View Profile)

Posted on 8/10/2009 1:14:31 PM | reply to this comment | Votes: 3   

Good, they came back to track. A route which made them so popular in the first place. Now reduce prices and increase quality and sportiness.

JUGNU

— JUGNU (View Profile)

Posted on 8/10/2009 1:19:28 PM | reply to this comment | Votes: 2   

Good news!

The focus on being number 1 was foolish. All it did was allow other brands to close the gap on quality.

— answer (View Profile)

Posted on 8/10/2009 2:15:22 PM | reply to this comment | Votes: 2   

That's smart. Their grosses will go back up and even out the revenue. They don't lose, and we all gain.

— adamsaf723 (View Profile)

Posted on 8/10/2009 2:15:46 PM | reply to this comment | Votes: 3   

Good. I’m glad Toyota is refocusing on the brand. To be number one is fine but it will never happen if quality suffers. I feel that Toyota has gotten of track as of late. Quality of materials in the Toyota in line is surprisingly down. I’ve noticed this just in upgrading from my 05 to 09 Camry. The new (IMHO) looks nice but and is so far reliable but, the interior shows Toyota is not on their A-game (uneven trim and cheap plastics all over the lower part of dash and the doors). Even the new corolla/Matrix interiors are also cheap as can be. I glad Toyota will focus more or quality, price. Quality is better than quantity any day. That’s what will keep many coming back to the brand. A little sportiness wouldn’t hurt either.

— Camryman (View Profile)

Posted on 8/10/2009 2:50:09 PM | reply to this comment | Votes: 3   

With Obama printing money and pumping into his pet car company, it would be hard for Toyota to compete!

— Invisible (View Profile)

Posted on 8/10/2009 2:54:08 PM | reply to this comment | Votes: 0   

Sounds more like a Reality Check than anything else. Maybe now they'll regain their reputation for building solid quality, yet affordable, transportation appliances.

— DaHarder (View Profile)

Posted on 8/10/2009 3:03:12 PM | reply to this comment | Votes: 1   

No doubt this is what I've been hoping would happen. This move goes to show you Mr. Toyoda's focus. He'll bring back some real cool rear-wheel drivers plus I believe he'll keep up some real hot F cars on track such as, IS-F and LF-A. The LF-A will require a very serious high-end budget to continue to dominate in it's class.

— lexworld (View Profile)

Posted on 8/10/2009 4:44:54 PM | reply to this comment | Votes: 2   

Toyota definitely needs to go back to the quality they used to have, and while at it bring more rear wheel drive sedans/sports to the state side for God's sake.

— Designer1 (View Profile)

Posted on 8/10/2009 5:47:31 PM | reply to this comment | Votes: 1   

Toyota realized that life is lonely at the top.

— wins555 (View Profile)

Posted on 8/11/2009 6:28:00 AM | reply to this comment | Votes: 2   

I wonder if this had anything to do with the constant recalls and plummeting sales?

Probably not.

— StarSearch (View Profile)

Posted on 8/11/2009 12:35:05 PM | reply to this comment | Votes: 3