The entire first year production of the new Rolls-Royce Phantom Coupe, which equates to more than 200 cars, was already allocated for long before the car made its debut at the recent Geneva Motor Show, boasts CEO Ian Robertson. And a majority of those orders, two-thirds to be in fact, were sold to completely new clientele who for many this will be their first ultra-luxury vehicle.
“Two-thirds [of the names] in our early order bank are from non Rolls-Royce owners,” Robertson said.
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