As the BMW 3-Series continues to reign supremo in the entry-level luxury sedan class, it's clear that it still remains in the crosshairs of competitors from all angles.
Cadillac aimed at besting it with the ATS. Infiniti is coming at it strong with the all-new Q50 and now we've got the latest coming from Jaguar Land Rover.
The last time Jaguar attempted a take down it was with the ill-conceived X-Type that was essentially a Ford in drag. It was a particularly small vehicle and though they did get attention at first, the game was up relatively quick once folks got a taste of that legendary build quality.
The good news is this: Jaguar will NOT be doing something silly like that again. This time it's going to be developing an all-new 3-Series competitor. And though details remain few and far between, we have a feeling that its going to be much more deserving of the leaping cat's badge.
Two reasons for this:
1) It's not tied up with Ford anymore and its latest products have been giving gut slugs to the competition.
2) We've seen what JLR has done with its latest product introductions. Frankly, it's been some impressive work with the all-new Range Rover, the Evoque, the all-new F-Type, XJ, etc.
This will be the big test though because while the marque easily can make fantastic luxury products, how will it do with something that likely won't have a base price higher than $40,000?