When you think of Chrysler Group's STRONGEST brand, which marque is the one that pops up in your head?

Without a doubt, it has to be Jeep.

Since the launch of the new Grand Cherokee, Cherokee and its legacy, the revamped Wrangler, we've been very excited to see the company's progress. Though Jeep took some lumps for its forward thinking Cherokee design, that doesn't seem to be holding back consumers as they flood the New York Tri-State area roadways.

Now it looks like Jeep is ready to take another risk. That would be an all-new, ultra small offering cutely named "the Jeepster."

Personally, I am not sure if I am on board with the name.

What I can tell you is that the vehicle is small. Very small. In the very FIRST series of photos we've seen, check out how small the vehicle is next to the two male engineers. This thing looks like the size of a Volkswagen Golf.

Buzz remains low on what the goal of this product could be. At this early stage the only vehicle I can think it would square up against would be the awfully unique and small Nissan Juke. In addition, I wouldn't be surprised if this product is developed in Europe and doesn't make its way to the U.S.

**To see the FULL collection of spy photos, click "Read Article!"

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SPIED: Jeep's Working On A Small Ute To Compete With The Nissan Juke, FIRST Shots Of The

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