SHARE THIS ARTICLE

If there is any car company that has made a big splash in the automotive industry in the past couple of years, it has to be Audi.

Not only because its sales figures continue to break records but because it has been a trendsetter when it comes to automotive design.

Not following?

Before Audi revealed the R8 with those uber cool LEDs, no one ever thought of using the high-tech lighting to accentuate their cars. Now a luxury car is defined by its LED treatment. BMW, Land Rover, Lexus, Mercedes-Benz, Porsche and plenty of others have incorporated LEDs into their designs. We don't think it's a coincidence.

This led Audi to produce a commercial spot for the holiday season, which focuses on the LEDs and makes jest about competitive Christmas light installations. All in all, it appears to be a light-hearted advertisement; however, the founder of ScheinMedia, Jonathan A. Schein, took it from a different perspective...


What does this commercial show us? First, that no matter what the impact of burning extra fossil fuels to illuminate one's house, it's worth competing for highest voltage. Secondly, instead of demonstrating how their automobiles perform with respect to our delicate climate, Audi boasts, through rank commercialism, about how wonderful not one, but two Audis can be...

...This automaker wasted a great marketing opportunity to show how neighbors can compete over reducing greenhouse gases while at the same time enjoying their newest purchase. Instead they relied on outdated and outmoded tactics.


[Source: The Huffington Post]


And with that said, onto the advertisement...



[Source: YouTube]

In other news, the Audi stand at the 2011 San Diego Auto Show had all of its display vehicles with their LEDs blaring. According to Agent 001, who was on the scene, it was the best looking set at the show.


2011 San Diego Auto Show Photo Gallery




























2011 San Diego Auto Show Photo Gallery

2010 Subaru Outback Photo Gallery

2012 Mercedes-Benz C-Class Photo Gallery

Audi A7 Sportback 3.0 TDI Photo Gallery

MINI Paceman Concept Photo Gallery



AutoSpies.com Photo Galleries

If you want to see your photos running on our homepage photo ticker, be sure to upload your photos on the go by sending them to Mobile@AutoSpies.com

Share on Facebook




Read Article


STUD or DUD: Is Audi's Holiday Season Advertisement A Wasted Opportunity OR Genius?

About the Author

Agent00R

User Comments

WorldofLuxury
u080570
wileyz
uaw_lax
I95SPEEDINGTICKETS
94geo
Deutschland
I95SPEEDINGTICKETS
Stevez
curriescorner
THESCOOTER
0to60
theoptimisticpessimist
Agent00R
abqhudson
Joe_Limon
chewy
Agent001
uaw_lax
uaw_lax
Escalade1
VISO

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]