Scion wants to reignite enthusiasm for the brand at its dealerships and is asking that each of its stores appoint what it is calling an ambassador.It’s a modification of an existing scheme that debuted with the brand 11 years ago. As Scion stores are inside higher-profile Toyota dealerships, Scion wanted to make sure it had an advocate within each building. But the prior program, dubbed Scion Champion, lately had fallen by the wayside.
“When we launched the brand we had a request with dealers for something we call a champion, and that person was supposed to be a dedicated individual who did nothing but (represent and sell) Scion in the store,” Doug Murtha, Scion vice president, tells WardsAuto in an interview during a ’16 iA and iM media preview here.
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