18 Votes

Boost it!

Now that there seems to be a shift in the auto industry to offer wagon-like hatches, even in the premium market, is this what General Motors should be bringing to the U.

S. market?  Not only is it a good looking vehicle, its interior looks as though it is built to higher standards than the typical GM product.

The problem I can imagine GM encountering is "what brand do we import this as?"  For this, I may have a good answer: Opel!

Now that Pontiac and Saturn are gone, I cannot imagine making this hatch a Buick.  Maybe a Chevrolet.  With Buick's lagging brand image, I am confident it would be a tough sell to the iPod wielding 18 - 25 year old generation.

Why does GM insist on leaving the Opel nameplate abroad?  It is importing their models anyway -- just wait for the Buick Insignia -- so, why the need to create a false brand? Marketing purposes?....


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Should GM Be Importing THIS?

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