Hyundai Motor Company might be interested in building a production pickup truck for the American market, but this is a rumor circulating around for the last years or so. However, the company’s recent presence in Detroit and good feedback from potential customers might change the game.
If Hyundai decides to play the pickup truck game, there will be a lot of obstacles to overcome and the most difficult one is breaking into a market dominated by USA’s Detroit Three. But since the South-Koreans decided to unveil the Hyundai Santa Cruz pick-up prototype in Detroit, we could say that something might be in the making.
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