The word "blood" is often mentioned in connection with the crisis in the European automobile industry, a sector that accounts for about 12 million jobs.
Fiat CEO Sergio Marchionne, for example, complains that German carmaker Volkswagen is creating "a bloodbath" among its competitors with discounts. And French Minister of Industrial Renewal Arnaud Montebourg announced that France will fight "to the last drop of blood" for its industrial sites.
In fact, most European automakers are seriously wounded. In 2012, car sales in Europe reached their lowest level in 17 years. Sales have declined by 25 percent since 2007 alone, and there is no improvement in sight.