Toyota Motor Corp, closing in on record global sales of Prius models, is studying whether to keep the hybrid line’s aerodynamic wedge-shape as the automaker designs a next-generation car to boost demand.
“There’s an undercurrent among most people that they’re ready for a new Prius look,” said Chris Hostetter, Toyota’s U.S. group vice president for strategic planning, who’s working with Toyota engineers on the redesign. “Maybe our architecture has been a little bit similar for the last two generations.”
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