Infiniti is the new kid on the block in Britain and doesn’t apologise for repeatedly using and talking about the two V-signs – vision and values. At the same time, it religiously chants its five favourite F-words – fast, friendly, fun, focus, flexible.
All this is part of Infiniti’s in-house vocabulary. Words like ‘dealerships’ and ‘retailers’ are not. Cars are sold and serviced via what it calls Infiniti centres.
If you’re a customer with a justifiable complaint, you won’t be fobbed off with a standard ‘please accept this gesture of goodwill’ type letter. More likely is that you’ll be invited to Goodwood. You may even get to rub shoulders with Infiniti’s hands-on Performance Director, reigning F1 champion, Sebastian Vettel.
Read Article