Ford is implementing a clever strategy throughout the Chinese automotive market.
They understand that the current trend and best sellers are sports utility vehicles.
Building SUV’s in China
Ford wants to heavily concentrate on SUV’s for the world’s largest car market. Ford want to go as far building two of them in China according to reports. We already know of one currently being built in the country. The Ford EcoSport is destined to be built in the South West of China where total investment has reached $4.9 billion from Ford. The EcoSport contains a one litre engine and is the smallest of the EcoBoost range. It does have a very respectable amount of power within and is also able to give back an outstanding amount of economy.