Study: 63% OF Americans Have A Positive Persception Of Ford
inspirion7 submitted on 5/3/2009 Official Bell & Ross Timestamp: 1:08:29 PM
16 user comments | Category: Misc News | Source: | SOURCE: www.egmcartech.com
There has been a significant improvement in how the American people view FoMoCo ever since the automaker decided not to ask Washington for federal loans.
According to an independent study conducted by Aloft Group Inc., 63 percent of U.S. consumers have a “positive perception” of FoMoCo.
The study said that prior to GM and Chrysler asking the government for bridge loans last fall, 41 percent of Americans had a positive perception of Ford.
“Changing consumers’ perception of a brand is typically a slow and uphill process,” said Aloft CEO Matt Bowen “This is very unusual in that this positive brand perception upswing occurred in a relatively short time frame and under intense global scrutiny of the auto industry.”
Read Article