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Audi A4 Pricing
Subject: 2009 Audi A4 Pricing Announcement
Subject: 2009 Audi A4 Pricing Announcement
We have been preparing for the entirely new 2009 Audi A4 to hit the US market for months now. The time to announce the final piece of what will make the A4 the top performer in its segment is upon us.
You have experienced the A4’s product superiority when you test drove the 3.2 against the BMW 328xi, the M-B C300 4motion, and the Lexus IS250 in May. You also learned about the most significant launch campaign Audi has embarked on to date.
Today Audi of America will publicly announce pricing for the entirely new 2009 Audi A4 Sedan and Avant. In order to keep you informed as our partners, we are providing the pricing information to you in advance of the public announcement. (Note that pricing for the 2.0 TFSI front-wheel drive multitronic and 2.0 TFSI quattro manual transmission model will be announced closer to their 1Q09 market introduction.) A detailed order guide with full pricing will be communicated to you and published to AIM on Friday, August 8th.
The 2009 A4 launches with a new simplified offer structure concept with three distinct trim levels: Premium, Premium Plus, and Prestige. The objectives of this structure are 1) optimized residual value, 2) minimized dealer trades, and 3) simplified inventory management.
This also means that the entry A4, called A4 Premium, is now equipped with many features that were previously optional and typically equipped. The entry typically equipped price is now lower by $450.
Example: 2.0 TFSI quattro Tiptronic Sedan
2008 MY Base MSRP $32,300
- 16” wheels
- Cloth seats
- Power driver seat only
- Std. S line exterior
- 6CD in-dash player
- Dual-zone automatic A/C
Premium Package (Typically Equipped) $850
- Leather seats
- 17” wheels
Heated front seats $450
2008 TOTAL Typically Equipped $33,600
2009 2.0TFSI quattro Tiptronic Sedan
“A4 Premium” MSRP $32,700
- 17” wheels
- Leather seats
- Both power front seats
- Sirius satellite radio
- 1CD in-dash player
- One-zone automatic A/C
- Auxiliary audio input jack
- MMI logic with color screen
- Electromechanical parking brake
Heated front seats $450
TOTAL Typically Equipped $33,150
The new A4 is perfect for the times, with its combination of efficiency, power, and progressive design.
Now you can also communicate the powerful value story inherent in our new pricing and offer structure for the A4.
Also keep in mind these important selling attributes of the ’09 A4:
• New 2.0 TFSI engine with 211hp and 258 lb-ft torque.
• Revised 3.2 FSI engine with 265 hp and 243 lb-ft torque.
• Latest generation quattro all-wheel drive with 40/60 rear torque bias for sportier handling.
• 21 city / 27 highway miles per gallon for the 2.0 TFSI quattro Tiptronic… better than 328xi, C300 4Matic, and IS250 AWD.
• 6.7 seconds to 60 mph for the 2.0 TFSI quattro Tiptronic… better than 328xi, C300 4Matic, and IS250 AWD.
• Available LED daytime running lights
• Excellent interior roominess and cargo capacity
• Unique available technologies including: MMI operating logic, Adaptive cruise control, Audi side assist, Audi drive select, and Audi music interface