Eddie Gossage has done a number of things that can be considered wacky.
He's had monkeys sell programs, had a man fly in on a jet pack and pulled off an April Fools' joke where he offered a radio host $100,000 to change his name to TexasMotorSpeedway.com.
But TMS' president and promoter extraordinaire even had his boss, Speedway Motorsports Inc. chairman Bruton Smith, calling him crazy with his latest promotion idea.
Gossage announced plans Monday to reduce ticket prices on more than 15,000 seats for the 2013 racing season and also said there would be no price increases.
That might not sound crazy to racing fans, of course, but it couldn't have been anticipated -- even with NASCAR's attendance hurting nationwide. An estimated 159,000 fans attended the Samsung Mobile 500 at TMS last April, a number that stood as the best-attended race for the entire NASCAR Sprint Cup season.
"We drew the biggest crowd of 2012, so it runs against the thought of how you do business with the free enterprise system," Gossage said. "If you're selling out or doing well, you raise prices....But the best way to show you're fan friendly is to lower your prices."
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