Car buyers perusing their local Chevrolet showroom this fall may come upon a surprising find: a Toyota Camry.
General Motors Corp. is mounting an in-your-face challenge to rival Toyota Motor Corp., with plans to encourage consumers to compare the Camry -- America's best-selling car for most of the last decade -- to the remodeled Chevy Malibu.
GM is urging dealers to place Camrys in Chevy showrooms across the nation. The automaker also intends to go on the road with both sedans and encourage the public to take a ride in each.
The made-over Malibu goes on sale this fall, and GM is counting on the dramatic redesign to boost its share of the crucial midsize sedan segment.
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