At Cherry Hill Toyota, sales manager Edmund Hessert said he sees the drift away from domestic brands.
Many of the middle-age car shoppers visiting his showroom are trading in mid-1990s domestic models and looking at Toyotas, Hondas and Kias because that's what their children drive.
"They are not taking a look at domestic vehicles," he said. "A lot of it has to do with what their kids are saying."
Analysts said visitors to the show will see some strong vehicles by General Motors Corp. and Ford, although not nearly enough to reverse the trend of market-share losses.
GM is in better shape than Ford, said Toprak of Edmunds, which is in Santa Monica, Calif. He cited the redesigned Chevrolet Malibu as a significant car. "It's an $18,000 to $19,000 vehicle that looks like a $40,000 Lexus inside," he said.
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