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Tesla Motors Inc's top brass, including Chief Executive Elon Musk, this week are considering a strategy to recoup market value and boost demand after a critical review of the automaker's Model S sedan in New York Times this month.



Musk says that Tesla has lost about $100 million in sales and canceled orders due to the Times story, which said the sedan ran out of battery power sooner than promised during a chilly winter test drive from Washington D.C. to Boston.

"We have seen a few hundred cancellations that are due to the NYT piece and slightly lowered demand in the U.S. Northeast region," Musk told Reuters in an email.

To lose $100 million in car sales, assuming a $100,000 price per vehicle, Tesla would have to sell 1,000 fewer cars than expected.




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Tesla Claims Bogus NYT Article Lost Them $100 Million In Orders

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