As we posted up this morning, Lexus is set to show off its new, 2013 Lexus LS as of July 30.
While the lineup sounds familiar, with models like the LS 460, LS 460 L, LS 600h L, it also adds another with the LS 460 F Sport.
While the excitement seems mixed so far, there are a couple of points that have to be thought out a bit:
1) Will this LS be an ALL-NEW car or merely an update to work in the spindle grille?
2) What does the 2013 Lexus LS NEED to take down its rivals, namely the Mercedes-Benz S-Class, BMW 7-Series, Audi A7, Porsche Panamera and whatever else you can think of?
While the LS isn't a volume product, it is an icon as it was the first model of the Lexus brand.