The American car business used to be the envy of the world. But thanks to too many years of pumping out uninspired, shoddily built, and overly thirsty vehicles, American automakers dug themselves into a hole too deep even for a hedonistic, gas-guzzling full-size truck to climb out of.
But there are more and more bright lights appearing in this bleak landscape, lights that do not belong to trucks or SUVs. The Big Three seem to have gotten the memo that cars won’t sell on power alone, but also must be good looking, offer quality interior fit and finish, deliver driving satisfaction, and, yes, be relevant.
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