As I was in the groove of my regular morning routine (Starbucks run, newspaper, etc.)I was looking around the parking lots checking out all the new vehicles.
One of the benefits of living in Southern California (the list would be too long to list) is seeing so many gorgeous cars everywhere you go.
It’s not uncommon to see not one, but two or three Ferrari’s and the occasional Phantom sprinkled in at your local supermarket parking lot.
The other thing you see in the parking lot on a Saturday morning are the families getting ready to enjoy the weekend and how their vehicles are really used day to day.
And I’m seeing lots of families downsizing to vehicles like the new Honda CR-V and Toyota RAV4.
The new vehicles get great gas mileage and they are just the right size for a lot of families.
Just another example of the Japanese having the foresight to be ahead of the trend curve when it comes to economy.
But as I looked at these rides I wondered to myself wouldn’t these SUV’s be even better with low-emission diesel engines?
The Japanese are masters of small cars with fuel efficient engines.
So why aren’t they stoked on diesels and why aren’t they fast tracking more into the pipeline?
How about combing their mastery of hybrids with diesel technology?
We’d like to hear your opinions.
Are they passing up a huge potential market or are they smarter than all the other companies?