General Motors has far more pressing issues to deal with -- recalls, lawsuits, and congressional investigations, to name just three.
But some of its dealers have an immediate problem they'd like to solve: how to move the unloved Cadillac ELR off their lots. Launched in December, the pricey coupe is selling more slowly than any new car in memory. Its stubborn inability to find a market makes it, by a wide margin, the most disliked car of 2014 (so far).
Buyers are avoiding the ELR in droves. Ownership is more exclusive than Augusta National. Only 61 ELRs found customers in April, bringing the year's total sales to 241. It isn't that buyers are abandoning Cadillac; it has sold nearly 11,000 CTS's this year and more than 10,000 ATS's. But shoppers are walking past parked ELRs on dealer lots as if they were still buried in winter's snow. Automotive News calculated that at the end of April, 1,700 unsold ELRs were scattered at retailers around the country, which amounts to a two-year backlog. Some other cars have proved relatively sales-proof in recent years -- sportback models like the Acura ZDX and BMW X6 spring to mind -- but the ELR puts them all in the shade.