M, RS, V, F, AMG. The alpha alphabet represents five manufacturers’ best efforts to create something unique, exciting and memorable from their more prosaic mainstream motors. The resulting “performance tuned” sports sedans are so powerful, so capable, so versatile, that they’re the ground based equivalent of the all-weather fighter jets that battle for control of the skies. While the shibboleth “there’s no such thing as a bad car” applies here, there are always going to be winners and losers. And it’s our job to sort the wheat from the chaff.
Each car symbolizes the corporate culture that crafted it. Each car possesses a unique personality. And each vehicle has a clear mission profile. BMW’s M3 seeks to defend and extend proven road-going superiority through maximum thrust and maneuverability. Audi’s RS4 sets out to shoot down the BMW. Mercedes’ C63 AMG embarks on a low-level bombing run. Cadillac’s CTS-V simply wants to defend its home airspace. And the Lexus IS-F tries to prove it can create the world’s fastest luxury jet.
2009 BMW 7-Series USA Press Launch Photo Gallery
2009 BMW 7-Series European Press Launch Photo Gallery
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