Ford Motor Co. is expected to announce today that it's revving up its product development efforts with two new vehicles -- the Lincoln MKS flagship sedan and the Ford Shelby GT, a new high-performance Mustang.
Mark Fields, president of Ford's Americas group, will discuss the new models at the Management Briefing Seminars, an annual conference in Traverse City organized by Ann Arbor's Center for Automotive Research.
In addition, Fields will promise that Ford will roll out nine new models in the next six months, most of which have already been announced. Fields is clearly hoping to quiet critics who question whether the company has enough new vehicles in the pipeline. The pledge for nine new vehicles includes the Ford Shelby GT, but not the Lincoln MKS, which won't go on sale until 2008.
"When we talk about acceleration at Ford, that includes more new products, features and technologies throughout our lineup," Fields said in a statement. "We are rebuilding our business for the future with an emphasis on more new products faster."
The MKS will be Lincoln's new full-size flagship sedan. It will be built on the same platform as the Ford Five Hundred and Mercury Montego sedans that are built in Chicago, but it features a sleeker and more powerful design.
"The Lincoln MKS will take Lincoln craftsmanship and comfort beyond anything we've built before," Fields said. "Its design communicates power, motion and speed, and it will be packed with more technology and features than any Lincoln before it."
Read Article