BMW, Mercedes -- And Hyundai?
Not quite, but the carmaker is gunning for the luxury market
Amid the current spate of riches-to-rags tales in the auto industry, Hyundai Motor Co. stands out for moving in the other direction. Since 1999, Korea's largest carmaker has transformed itself from an easy target for late-night comedians into a global leader in quality. In the process, the company has grown faster than any other major auto maker, setting up factories, research centers, and design labs worldwide, including its first U.S. plant -- in Alabama -- in May
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