Pickup buyers consider fuel economy as their “No. 1 unmet need,” according to Doug Scott, Ford Motor Co. truck group’s marketing manager. He said that even when gasoline prices are stable and cost below $3 a gallon, full-sized pickup buyers still want good fuel economy.
Scott made these comments at a media event last week. He cited that Ford research has determined that 70% seek an improved fuel economy and that a third of these are willing to switch brands for a
Read Article