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In the last two years, Aston Martin has offered six different models.

They’re all rear-wheel drive. They all look the same. They all offer V12 engines with roughly 500 horsepower. And yet the most expensive one costs twice as much as the cheapest one.

 

If you’re confused, so are Aston dealers. The rich people who buy them aren’t, but that’s only because they arrive at the dealer, point to the one they want, and say “that one,” without regards to whether it’s a DB9, a Vanquish or a showroom alloy wheel display. Not that they could tell the difference anyway.
 



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Too Many That Look Alike? - Sorting Out the Aston Martin Product Mix

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