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Toyota Adds 13 New Tundra Variations for 2008
Toyota Motor USA
Inc expanded the Tundra full-size pickup truck lineup for 2008,
adding 13 new model variations and enhancing standard equipment levels to
create a greater value. The 2008 Tundra now offers a choice of 44 model
variations in three cab styles. Since its introduction in February 2007,
Tundra's share of the half- ton full-size pickup truck segment has more
than doubled, going from eight to 17 percent.
"Tundra has been an outstanding success for Toyota and its dealers, and
additions to the 2008 model line are intended to maintain our momentum,"
said Bob Carter, Toyota Motor Sales group vice president and Toyota
Division general manager. "Despite tough market conditions, Tundra retail
sales were up 57.9 percent through September YTD, and we are on track to
achieve our goal of 200,000 unit sales for 2007."
The biggest change for the 2008 Tundra is the increased availability of
the two most popular cab styles -- Double Cab and CrewMax -- in the newly
named "Tundra Grade," to increase their appeal to price conscious
customers. Previously, these four-door models were available only in the
intermediate SR5 and top-line Limited Grades. The new Tundra Grade,
positioned just below the SR5, is equipped with all of the key standard
features consumers expect in their truck, adding up to a great value.
Toyota is bolstering the value of the Tundra SR5 Grade Double Cab and
CrewMax by increasing standard equipment. For 2008, these models include
the previously optional power bucket front seats, AM/FM stereo with 6-disc
CD changer, cold kit, heated mirrors, and mud guards as standard, at a
lower price than for a similarly equipped 2007 model.
The Tundra Limited Grade Double Cab and Crew Max models add the
formerly optional front and rear parking sonar, cold kit, and mudguards to
the standard equipment list, all at a lower price. Finally, the Tundra
Grade regular cab model features more rugged work truck styling for 2008,
with a new chrome bumper and matte-black grille surround replacing the
shiny black front bumper and grille surround.
The Tundra line-up sets a new benchmark in the full-size pickup truck
segment for performance, capability, and standard safety features. The 2008
Tundra is available with 4x2 and 4x4 drivetrains and offers three cab
styles, three wheelbases, three bed lengths, three engines, and three trim
levels.
The Double Cab is the top-selling volume Tundra configuration,
accounting for 68-percent of non-fleet sales. The larger CrewMax accounts
for 26 percent of Tundra sales. Tundra's available 381-horsepower i-Force
5.7L V8 is one of the most powerful engines available in a half-ton
full-size pickup and is chosen by 72 percent of customers.
All Tundra models feature the Toyota STAR SAFETY SYSTEM(TM) as standard
equipment, giving Tundra one of the most comprehensive suites of standard
safety technology in the full-size pickup truck category. The system
includes ABS, Electronic Brakeforce Distribution (EBD), Brake Assist,
Vehicle Stability Control (VSC) and Traction Control (TRAC).
The manufacturers suggested retail price (MSRP) for the 2008 Tundra
Regular Cab ranges from $22,290 for the Tundra grade 4x2 with V6 engine and
five-speed automatic transmission, to $27,770 for the long-bed 4x4 with
5.7L V8 engine and six-speed automatic transmission.
Tundra Double cab MSRP ranges from $24,715 for the Tundra grade 4x2
with V6 engine and five-speed automatic transmission, to $38,770 for the
Limited grade 4x4 with 5.7L V8 engine and six-speed automatic transmission.
Tundra CrewMax MSRP ranges from $27,685 for the Tundra grade 4x2 with
V8 engine and five-speed automatic transmission, to $42,070 for the Limited
grade 4x4 with 5.7L V8 engine and six-speed automatic transmission.
2008 Tundra will begin arriving in dealerships in mid-October. The
addition to the Tundra lineup consists of 13 all-new "Tundra grade" models
for each of the Tundra SR5 Double Cab and CrewMax models.