When the 2014 Toyota Tundra was announced, most of the focus was on consumer use.

It seems Toyota had larger plans including building a new NASCAR pickup for the truck series. Cool or boring?

A story on says that Toyota is at work in building a new truck body for the Camping World Truck Series. This new truck will be substantially different than the previous model that came out in 2004.

Interestingly when Toyota debuted the truck back then, most analysts scoffed at the idea of a “foreign” pickup doing well in the “American” racing series. As it turns off, that idea was off the mark on all accounts. The Tundra is the most American built truck in North America. And Toyota has “won three Camping World Truck Series championships, five straight manufacturer titles (2006-2010), a NASCAR Nationwide Series championship (Kyle Busch with Joe Gibbs Racing in 2009), three straight manufacturer titles (2008-2010) and plenty of wins in all three major series.” according to

The plan for the new NASCAR Tundra is a “larger grille, wider fenders, a flatter hood and most importantly, a similarity to the street version truck.”

What do you think? Do you like seeing a Tundra in the truck series or is it a waste of time/money for Toyota?

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Toyota Building New NASCAR Truck Series Tundra Pickup

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