While the Chevrolet Colorado and GMC Canyon may be the best competitors it has faced in years, Toyota officials believe the new Tacoma will be able to fend off the threat posed by the General Motors twins.“We’re not going to be spending incentive money on Tacoma. We don’t have to,” Cooper Ericksen, corporate manager-vehicle marketing and communications for Toyota Motor Sales U.S.A., tells select media here during a preview of the ’16 model, alluding to the expected strong demand for the next-generation compact truck that goes on sale Sept. 10 in the U.S.
That confidence comes from the Tacoma’s track record. It is the reigning champ of WardsAuto’s Small Pickup segment for 10 consecutive years and is on its way to an 11th win in 2015.
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