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Toyota Motor Corp.’s new Camry will start a blitz of U.S. model releases to regain sales lost to rivals such as Hyundai Motor Co. after three years that included recession, recalls and an earthquake.

Toyota unveiled the 2012 Camry yesterday at Paramount Studios in Hollywood on a New York City-themed backlot with 200 actors, dancers and musicians. It’s the first of 20 new and refreshed Toyota, Lexus and Scion models arriving by early 2013, said Bob Carter, group vice president of U.S. sales. The new version of the top-selling U.S. car goes on sale in October.


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Toyota Plans To Regain Ground By Assaulting Market With New Model Blitz

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