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The Toyota Prius was rated the highest-ranking model in three of Europe’s most prominent and influential satisfaction surveys conducted by J.D. Power and Associates.

The pioneering hybrid vehicle was picked as the most satisfying vehicle in separate surveys conducted in the UK, France and Germany, with most owners rating the car’s quality and reliability as its most satisfying attributes.

Such a result is surprising given Europe’s reluctance to embrace hybrid technology but it shows that consumer tastes are starting to change.

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Toyota Prius voted most satisfying car in Europe

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