Toyota is the best ranked automaker on Interbrand’s 2012 Best Global Brands Report with a value of $30.
3 billion, up 9 percent from 2011.
Toyota climbed a position from last year to No. 10 and is followed by Mercedes-Benz (No. 11), BMW (No. 12), Honda (No. 21), Volkswagen (No. 39), Ford (No. 45), Hyundai (No. 53), Audi (No. 55), Porsche (No. 72), Nissan (No. 73), KIA (No. 87), Harley-Davidson (No. 96), and Ferrari (No. 99).
Twelve auto brands made it into this year’s ranking, up from 11 in 2011, with Kia being the newcomer. Interbrand determines values by a brand’s financial performance, the role of the brand and the brand’s strength.