Baby boomers are the prime target for Toyota’s redesigned Premio (above) and Allion, a pair of sedans just unveiled in Japan. These are two, medium 1.5- 1.8-liter front-drive sedans are on a mission to help revive Japan’s slumping sedan market and also, by the by, Toyota’s own domestic sales.
Yes, folks, it’s hard to believe given Toyota’s stratospheric performance in the U.S., but in a weak Japan home market, Toyota’s sales continue to head south. In May, registrations fell 8.3 percent to 234,640 units, marking the ninth successive month of decline. Over the first five months of 2007, Toyota’s down 10.5 percent at 682,654 units.
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