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Toyota Sales Claw Up 0.5% While Lexus Rises 0.6% For October
Toyota Motor Sales (TMS), USA, Inc, today reported best-ever October sales of 197,592 vehicles, an increase of 0.5 percent over last October.

"Showroom traffic was strongest from the Midwest through the Gulf States," said Jim Lentz, TMS executive vice president. "In Southern California, wildfires crimped a key market already impacted by the housing downturn."

The Toyota Division posted best-ever October sales of 172,473, an increase of 0.5 percent over the year-ago month. The Lexus Division reported best-ever October sales of 25,119 units, an increase of 0.6 percent.

Toyota Division
Toyota Division passenger cars recorded best-ever October sales of 95,241 units. Passenger car sales were led by Camry, which posted October sales of 33,728, a decrease of 4.1 percent from the same period last year. Camry Hybrid reported sales of 3,511 units in October, up 20 percent from October 2006. The Prius hybrid gas-electric mid-size sedan posted best-ever October sales of 13,158, an increase of 44.9 percent over last October. Corolla reported October sales of 25,815 units, an increase of 0.7 percent over the year-ago month.

Toyota Division light truck sales were up 3.1 percent, with best-ever October sales of 77,232 units. Light truck sales were led by the all-new Tundra full-size pickup with best-ever October sales of 17,868, an increase 71 percent over the year-ago month. The RAV4 compact sport utility vehicle reported best-ever October sales of 14,636, up 26.2 percent over the same period last year. 4Runner posted sales of 7,196, an increase of 10.8 percent.

Scion posted October sales of 10,962 units. The tC sports coupe led the way with October sales of 4,437 units. The xB urban utility vehicle posted best-ever October sales of 4,375 units, an increase of 6.2 percent over last October.

Lexus Division
Lexus passenger cars reported best-ever October sales of 15,017 units, an increase of 0.5 percent over October 2006. Passenger car sales were led by the ES 350 luxury sedan with best-ever October sales of 6,516 units. The all-new LS 460/460 L and LS 600h L luxury sedans reported combined sales of 2,951, an increase of 35.3 percent over last October. The LS 600h L hybrid luxury sedan posted sales of 175 units for the month.

Lexus Division light trucks reported October sales totaling 10,102 units, an increase of 0.8 percent over the year-ago month. The RX 350 and RX 400h posted combined October sales of 7,940 units, up 5.3 percent. The RX 400h hybrid luxury utility vehicle reported sales of 1,392 units for the month, an increase of eight percent.

TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 227,090 units, an increase of 42 percent over the same period last year. In October, TMS posted sales of 18,903 hybrid vehicles, up 25 percent over last October. Toyota Division posted sales of 17,265 hybrids, up 26 percent over October 2006. Lexus Division posted sales of 1,638 hybrids, an increase of 11 percent over last October.

There were 26 selling days this month, as compared to 25 selling days last October

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Toyota Sales Claw Up 0.5% While Lexus Rises 0.6% For October



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Agent009Agent009 - 11/2/2007 11:05:31 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
Simple look at the sales chart and you see it the way Toyota reports is it.

Toyota Brand
up .5% for October
up 3.4% for the year

Lexus Brand
up .6% for October
up 4.0% for the year

Total Toyota Sales
up .5% for October
up 3.5% for the year

Don't forget Toyota reports on a DSR method and not everyone does it that way. We report it the way they report it to us. But DSR will affect the percentage.

reply to this comment
Agent009Agent009 - 11/2/2007 11:43:36 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
Yep just checked it. AutoData (what Forbes used)is taking the total sales overall, rather than the brand sales we use and they using the gross pecentage.

While this this is accurate,(actually the way the Germans do it) it is not the way Toyota reports the data to the press. The numbers are the same but the percentages will change depending on the reporting method.

reply to this comment
1970toyotamarc1970toyotamarc - 11/2/2007 7:32:04 PM
+1 BoostDrop the Boost Up the Boost
wow we have this conversation every month, huh. Both ways of reporting are accurate, but (if percentages are that important to look at) they can only be compared if you use the same method. And its an easy conversion, as I know that you are aware.

BTW----
Tundra still riding high, bad press notwithstanding.

And the xB is up over last year (now that production is ramped up to normal levels), what happened to the demise of Scion???

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