Japan's Toyota Motor Corp. plans to begin selling a second dedicated brand of hybrid automobiles in 2009, following up on its market-dominating Prius hybrid, a news report said yesterday.
Japan's No. 1 automaker plans to sell around 100,000 of the as-yet-unnamed hybrid annually around the world at the outset, Japan's business daily The Nikkei said in an unsourced story.
A hybrid switches between a gas engine and electric motor to deliver better mileage and reduce greenhouse emissions.
The car would be Toyota's second hybrid-only brand following the Prius, the paper said. Toyota offers several other hybrid models, including the hybrid Camry and hybrid Lexus models.
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