Toyota is hoping the third time is the charm for its Venza cross/utility vehicle, which is set for another U.
S. marketing push.
First launched in late 2008 during the height of the economic downturn, the Georgetown, KY-built, Camry-based midsize CUV failed to gain traction with purse-pinching consumers.
After the furor from Toyota’s 2010 unintended-acceleration scandal died down, the Japanese auto maker re-launched the midsize CUV last year with a dedicated advertising campaign. Sales improved, but then came Japan’s earthquake and tsunami that caused parts shortages in the U.S., where the Venza is built.