Toyota Wants To Makes Cars Cool Again To Young Buyers - Do They Have A Chance?

While Toyota President Akio Toyoda is on the cusp of a record year for profit, kids nowadays make him nervous. They’re so clueless that boys without cars have the nerve to ask girls out.

“In the past, if you wanted to date someone, you couldn’t ask her out if you didn’t have a car,” Toyoda, 57, told a packed auditorium of about 900 Meiji University students in Tokyo on Sept. 26. “It’s all changed now. Money goes on monthly phone bills. Also, parking’s expensive and it’s easy to get around Tokyo on public transport.”