Toyota Warns Loss Is At Least $1.7 Billion For 2008 Forecast for 2009 Is Bleak

All the automakers are suffering... this can never be good.

— M53R (View Profile)

Posted on 12/22/2008 12:33:08 PM | reply to this comment | Votes: 1   

Where do you get these pictures from 009?

Also how do we attach photos when we submit an article?

— 1UAW (View Profile)

Posted on 12/22/2008 12:36:05 PM | reply to this comment | Votes: -1   

We may very well look back at December 2008 and recall that things weren't all that bad. Chances are good that 2009 will be far, far worse than where we are now.

— 204E60 (View Profile)

Posted on 12/22/2008 1:19:34 PM | reply to this comment | Votes: 2   

Cars are still considered "big-ticket" items, and in these economic times people are cutting back their spending.

While the 2009 outlook for many industries is bleak, this may be a good opportunity for Toyota to under-promise and over-deliver next year.

— BSBB (View Profile)

Posted on 12/22/2008 1:32:29 PM | reply to this comment | Votes: 2   

I think Toyota can sustain a couple of years of negative losses.

— ChuckG20 (View Profile)

Posted on 12/22/2008 1:34:29 PM | reply to this comment | Votes: 1   

Toyota with a cash reserve of $40 plus billion dollars treasure chest on the side and a company net worth of just over $105 billion...Toyota will still be "pro-active" in order to sustain anymore negative loss in the near future. Great tool to use among other car makers out there...if Toyota suffers then for sure others suffer in a more negative outcome...I would not be surprise if Toyota starts creating vehicles in the near future that will become even more price competitive than Kia and Hyundai...

— BigShow50 (View Profile)

Posted on 12/22/2008 2:25:58 PM | reply to this comment | Votes: 1   

Yep, you gotta look at the big picture. Here's my observation. About a year ago my brother and I had a conversation regarding the new Highlander,Tundra,Sequoia and Landcruiser. We were a bit puzzled by why they would continue to make increasingly large trucks and suvs. We'll my gut feeling is they may have been carefully building their product line. For example, before you even get to their new Highlander, you have the Scion xd,Matrix,xb,Rav4,Highlander and the 4Runner. Next you have the upcoming iQ,ax,Yaris,Prius,new corolla,Camry,new Venza crossover then the Avalon. My point here is with this strategy alone, your competition would need deep pockets(extra cash reserve) and meet the ever increasing customer supply/demand. Honda may have match quality in most areas but, your average consumer, now more than ever, is looking for comfort,size,standard equip,product appeal and overall value. They may have predicted Gm,Ford and Chryslers demise. Ultimately, Chevy,Ford and Mopar customers have somewhere to defect to. With consumer confidence down, Toyota knows those customers will eventually come running. Remember, baby boomers still dominate the globe in terms of numbers. Toyota has been chasing baby boomers since the 50's.

— lexworld (View Profile)

Posted on 12/22/2008 6:32:22 PM | reply to this comment | Votes: 2   

they should work on the lexus lineup cause the toyota line up seems to be more exciting to look at than the "america's own japanese luxury brand"

— Hubert_Wang (View Profile)

Posted on 12/22/2008 8:25:28 PM | reply to this comment | Votes: 0   

In tough economic times, new cars end up competing against used cars.

This is the most recent example. A loaded A3 costs around $40,000CDN. A 2yo A3 with the same options and around 42,000KM costs $23,000. It's pretty obvious what you'll buy unless you're an absolute tool.

Economy cars will be even cheaper. For some odd reason though, 4Runners are still pretty damn expensive used.

— huu76 (View Profile)

Posted on 12/24/2008 3:47:22 PM | reply to this comment | Votes: 1   

sucks

— JMB1013 (View Profile)

Posted on 12/28/2008 1:48:11 AM | reply to this comment | Votes: 1