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No carmaker has been immune from the poor state of the global economy and rising fuel prices, with even industry juggernaut Toyota expected to lower its global sales target in the wake of a U.S. slump.

According to latest reports Toyota plans to reduce its global sales forecast to 9.5 million vehicles, down from 9.85 million vehicles predicted at the start of the year.

The downward revision was mainly due to a slump in sales of SUV and pickup trucks in the U.S. caused by rising fuel prices and greater environmental awareness from consumers.

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