Toyota will be staying away from the pickup sales war this year. According to Toyota’s president of U.S. sales, Toyota will stay away from engaging in a war between the Big 3’s pickups.
“I don’t want to get stuck in the middle of Ford and Chevy battling for the No. 1 truck this year, and Dodge launching the Ram,” Lentz said in an interview at the 2008 Paris Motor Show.
And there’s a good reason why. Sales of the Toyota Tundra fell 60.7 percent last month. Chevrolet, on the other hand, sold 50,428 Silverados falling just...
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