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Toyotas to become more expensive
Toyota will raise its prices in the U.S. due to high raw material prices and the weakening U.S. dollar increasing the cost of production significantly.

The move comes during a global downturn for car sales and a time when Toyota is facing its first profit drop in almost a decade.

Toyota’s sales momentum has remained strong given its focus on fuel-efficiency and reliability and this trend will likely remain unchanged once the new prices are introduced. Read Article



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BigShow50BigShow50 - 5/5/2008 10:23:04 AM
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Interesting...good time to raise prices. B/c Toyota knows, people will say..."that's crazy"...but the truth of the matter...people will still buy regardless!!!

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enthusiastx11enthusiastx11 - 5/5/2008 12:11:34 PM
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no people won't "still buy regardless." american consumer spending is very weak right now. hence toyota's DECLINING sales. higher prices will only further that decline.


EnnNorakEnnNorak - 5/5/2008 12:41:04 PM
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Beware of the possibility that prices are raised just so that future incentives from competitors can be matched without losing to much contribution to overhead and profit.


evilmevilm - 5/5/2008 10:29:05 AM
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Just Toyota saying Americans are stupid and laughing all the way to the bank.

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800over800over - 5/5/2008 10:58:32 AM
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You fit the mold quite nicely!


0to600to60 - 5/5/2008 11:05:57 AM
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Old news. Wasnt this already posted?

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dikarocksdikarocks - 5/5/2008 11:27:50 AM
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Hmmm... I have to buy Yaris immediately.LOL...

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enthusiastx11enthusiastx11 - 5/5/2008 12:10:24 PM
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prices are being raised largely to compensate for exchange rates. luckily for the japanese, the yen has not appreciated nearly as much as the euro. european carmakers simply can't raise prices by the HUGE amount that would be necessary to compensate for the euro's all-time high.

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w209w114w209w114 - 5/5/2008 12:28:09 PMView My AgentSpace
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Heres what will happen as a result of the weakening dollar:
People will shift towards buying American cars again (yes, I know it sounds crazy) Imports will become significantly more expensive and deliver little advantages despite the price differences.

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w209w114w209w114 - 5/5/2008 12:32:11 PMView My AgentSpace
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Knowing Toyota this could be a marketing stunt using "fear tactics" in order to pressure people into buying cars now by telling them they will be more expensive in the near future. The yen hasnt appreciated as much as the euro and a significant hike (notice the european brands havent had any despite the rise of the Euro) would be disasterous to the demographic which Toyota feeds off of. I guess that double digit drop in sales is starting to drive the CEOs desperate.

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nicecarsnicecars - 5/5/2008 1:33:39 PM
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When are people going to realize that Toyota quality is nothing anymore. They are always having cars recalled. I think it's 3 already this year !!!!

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AMiodynskiAMiodynski - 5/5/2008 2:25:19 PM
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Toyota was actually up in sales by over 3 % and Ford, Gm, and Chrysler down over 10% or more !!!

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huu76huu76 - 5/5/2008 7:44:14 PM
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Wow, higher material costs. I thought only BMW suffered from that when they were trying to partially explain why profits were flat 2 years running.

BMW's probably scared Toyota is starting to creep into their price range.

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FactsRuleFactsRule - 5/5/2008 7:55:24 PM
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Maybe a little scared that toyota can sell tincans for 30 to 125 grand and there are actually nitwits that will pay that much for them..




huu76huu76 - 5/5/2008 7:45:52 PM
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I agee with w209 on this though. Sales will be down if prices are high or low, so raise prices now and when people start buying again, you have morewiggle room.

BMW should've thought about this before they decided to release their econobox 1-series.

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FactsRuleFactsRule - 5/5/2008 7:52:57 PM
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LMAO at huu76!!!!!!!!!!!!!!!!!!

"econobox 1-series" LOL!!!!!!!!!!

That "econobox" will eat toyota=lexus for lunch.. In fact it is already doing so..

You need to stay in touch with the rest of the world..




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