Toyota, the longtime darling of the environmental movement, took flak for the attention paid to its new Tundra fullsize pickup at the North American International Auto Show here.
The campaign, backed by groups such as the Rainforest Action Network, cannot afford to “give Toyota a free pass,” a spokeswoman says.
Campaign organizers commend Toyota for its track record of addressing fuel economy. They also laud GM for expanding its plans for hybrid-electric vehicles.
Group considers new Toyota Tundra fuel thirsty.
But rapid, sustained deployment of fuel-efficient powertrains is essential to offset the economic impact of rising gasoline prices and the environmental devastation exaggerated by fuel-thirsty vehicles, say organizers, whose tactics have included picketing Ford dealerships.
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