I have to admit. Agent 001 nailed this one on the head.
For quite a bit of time, 001's made it very clear that vehicle sales were going to shift away from cars and into other classes of products. One example is sport-utility vehicles. Another is pick-up trucks.
For the 20th consecutive month, we're seeing SUVs and trucks outsell cars. Leading the pack is the all-new Ford F-150. Behind that is the Chevrolet Silverado and immediately following that pick-up truck is the RAM 1500.
Obviously, buyers want the extra sense of security, added space and utility.
This got me thinking: if that's the case, which brands are HURTING the most?
THINK: Which automaker is not producing an SUV? Jaguar comes to mind. Maserati is another. Can you think of any others?
**For the FULL download plus a really cool look into the data, check out The New York Times piece by clicking "Read Article" below!
Auto manufacturers nearly across the board reported strong April sales gains in the United States, powered by the continued robust sales of pickup trucks and crossover sport utility vehicles.
The industry sold 1.45 million vehicles last month, up 4.6 percent from a year ago, according to Autodata. The seasonally adjusted annual rate rose to 16.5 million, up 450,000 from April 2014...
...The rise of compact and subcompact S.U.V.s, which compete in price with traditional midsize sedans, has opened up sport utilities to consumers who previously could not afford them. Small S.U.V.s — like the forerunner Buick Encore, with sales up 29 percent in April for a 16th consecutive month of gains — are attracting not only those who are downsizing from larger vehicles, but especially drivers of smaller cars....
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