VIDEO: BMW Details What May Be One Of Its MOST Important Vehicles To Date - The i3

Agent00R submitted on 12/16/2012 Official Bell & Ross Timestamp: 11:20:25 PM

3 user comments | Views : 3,612 | Category: Videos | Source: www.autospies.com

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You know what one of the worst things about BMW product launches are?

The press release.



Though I understand the company wants to inform the press and general buying public of its latest and greatest hardware, it seems all-too-often that it loves overdoing it for information's sake. I guess one could say they're being "German."

So when the i3 made its way to the 2012 Los Angeles Motor Show, I wasn't surprised to see it was more of the same.

Thankfully, BMW wisely produced this two-minute clip that gets all of the important information out of the way. I could do without the absurd voiceover but, hey, beggars can't be choosers.


The BMW i3 Concept Coupé is a study for sustainable premium-class motoring with zero local emissions. Beyond this, the three-door model employs the design idiom that has been created especially for the BMW i cars to convey an undeniable sense of dynamism and driving pleasure.

The BMW i3 Concept Coupé shows the ongoing development process for getting the first ever all-electric model from the BMW i brand ready for series production.



Full Official LA Auto Show Photo Gallery


Did YOU check out this year's Black Friday gift guide care of AutoSpies? Plenty of great ideas right here:
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The 2012 Los Angeles Auto Show's photo galleries are sponsored by Fiat







































VIDEO: BMW Details What May Be One Of Its MOST Important Vehicles To Date - The i3

About the Author

Agent00R

"There are two opinions in this world. Mine and the wrong one." -- Jeremy Clarkson

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User Comments

vdiv

Such a post title coming from Agent00R?! Wow, maybe there is Santa Claus! ;)

Well, after the self-professed 40 years of EV development BMW has a lot at stake with the i3 and the i8 -- important indeed. Hopefully the i3 is not a compliance car only for the California market.

— vdiv (View Profile)

Posted on 12/17/2012 9:39:13 AM | reply to this comment | Votes: 1   

dumpsty

I wouldn't say "most important to date", but it will definitely be a more pleasing/enjoyable look at the all-electric vehicle market (that is attainable by a large amount of possible consumers). Where the Prius & Prius line are more "appliance", BMW will add sport-luxury panache along with the legendary brand recognition - and the feeling of being eco-friendly while being fun, youthful as well.

There are other sporty electric vehicles out there (Fisker, Tesla, etc); but the BMW will more than likely pull in a larger amount of attention from fans, fanatics, purists, actual customers when their line of electric vehicle production gets up & running.

— dumpsty (View Profile)

Posted on 12/17/2012 12:12:47 PM | reply to this comment | Votes: 1   

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