VIDEO: First Euro E-class Commercials Air--Will Anyone Figure Out What They Mean?

I get it...dreams will have to wait. They are touting their Attention Assist system. The figures represented getting thrown out of the car are interpretations of fantasy (a pretty woman, a monster, a sheep [for counting] and some other creature). This reinforces the idea that dreaming has no place while your are in the driver's seat, hence the notion that their Attention Assist will keep you awake with eyes on the road.

The idea "Dreams Will Have To Wait" might have a secondary effect. It might seek to underscore the notion of..."Isn't it time to make your dreams of owning a Mercedes-Benz a reality?"

I dunno, my putting it into words is probably half-baked but I think I grasp the idea.

— Lexxxus (View Profile)

Posted on 5/11/2009 6:20:12 PM | reply to this comment | Votes: 7   

exactly. no counting sheep in the new E

— schnell330i (View Profile)

Posted on 5/11/2009 6:43:09 PM | reply to this comment | Votes: 2   

You would have to be an idiot to not get it.

— FitzLA (View Profile)

Posted on 5/11/2009 8:18:48 PM | reply to this comment | Votes: 3   

Attention Assist?

Sounds intrusive.

— nsmatt (View Profile)

Posted on 5/11/2009 10:20:29 PM | reply to this comment | Votes: 1   

frightening to think some advertizing yahoo managed to convince a MB executive that this will sell their product

— freeagent (View Profile)

Posted on 5/11/2009 11:04:45 PM | reply to this comment | Votes: 1   

It's not a question of getting it or not. It's just plain shitty advertising -- especially for a new-car intro. Fire the agency, quick. The new E Class needs all the help it can get.

— grysko (View Profile)

Posted on 5/11/2009 11:12:07 PM | reply to this comment | Votes: 1   

You've got to be kidding me 001... you really don't understand what that ad "means"...?? I think it's a clever commercial: attention-getting, slightly bizarre and clearly makes the point about what Attention Assist does. Typically, however, it's probably not aimed at Americans who tend to take things too literally (like church, morals and other such contemporary issues).

— 204E60 (View Profile)

Posted on 5/11/2009 11:18:32 PM | reply to this comment | Votes: 1   

Honestly, I think this car will sell well regardless of this one commercial. Aside from fleet sales in Europe, many will be interested since its acccomodating, loaded with technology and its got a shiny three pointed star on the hood. To some folk, everything else is secondary to the car's image. To the educated folk, they'd accept no substitute but based on the car's true merits.

I'm not sold on the new styling but the outgoing E-Class had me at hello. This one brings some interesting technologies with it and is a fresh face to say the least. I think MB never needed the use of commercials to sell E-Classes here in the U.S. After 2005 when the last one had some kinks worked out, it was extremely hard to ignore the fact that it's packaging was nearing perfection.

— Lexxxus (View Profile)

Posted on 5/12/2009 8:22:29 AM | reply to this comment | Votes: 1   

-001: "Did I say I didn't understand it?

-001: "I've watched it 3 times and I still can't figure out the message."

^^^ I missed that! lol! Whoopsies 001!

— LACMAN (View Profile)

Posted on 5/12/2009 9:59:59 AM | reply to this comment | Votes: 2   

On an off note: Can we all agree the taillights look better @ night? I have been saying this for a while.

— LACMAN (View Profile)

Posted on 5/12/2009 10:02:53 AM | reply to this comment | Votes: 2   

There's a whole advertising "campaign", so there will be lot's of different ads.

Who cares if you or anyone else doesn't get this one, maybe they'll get the next one.

In any case , I got it and enjoyed it.....

— mmeecc (View Profile)

Posted on 5/12/2009 12:44:42 PM | reply to this comment | Votes: 2   

lol WHo the hell dreams about Ogeres? Love it.

— no1listensanyway (View Profile)

Posted on 5/12/2009 12:59:08 PM | reply to this comment | Votes: 2   

WTF? Whoever marketed this commercial for Mercedes must be under the influence of something *BLOW*

— Type707 (View Profile)

Posted on 5/13/2009 3:24:52 AM | reply to this comment | Votes: 1