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We're just a little over a week from the Super Bowl and you know what that means.

It's a big day for the world's top brands.

That's because they're vying for attention during one of the world's biggest sporting events. And, as most folks are attending parties, they want to start a conversation.

The Porsche team is using this opportunity to show off its all-new Taycan electric vehicle. Consider this its "coming out" party since we're fairly confident that the average consumer isn't so keenly aware of the Taycan versus, say, a Tesla.

As usual, Porsche leverages this opportunity to remind viewers that it is a brand steeped in tradition. More specifically, high-performance heritage. There's no Cayennes or Macans in this commercial. There's something in there that's a bit more utilitarian but it's the butt of a joke — you'll see.

So, we want to know: Is this spot doing anything for you?



If given the choice of all the cars in the legendary Porsche Museum in Stuttgart, which car would you choose if you had to catch a stolen Porsche?

Starring the all new Taycan, The Heist takes you on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany - home to the global headquarters of Porsche - and through the backdrop of beautiful German locations like Heidelberg, Heppenheim and the Black Forest.

Alongside the storied 917K, Carrera GT, 918 Spyder, 911 RSR, 718 Cayman GT4, 911 Carrera 4S, 930 Turbo, and 911 GT2 RS, the story gives a visual history of iconic Porsche cars that share a common sports car soul – now including the all new fully-electric Taycan.





VIDEO: Porsche Drops Its BIG GAME Advertisement Ahead Of The Super Bowl — Does It Strike A Chord With YOU?

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