One thing we've always loved about Chrysler Group is its advertising. Not only has it completely blown away everyone else with its Super Bowl advertisements, it's always bringing something interesting to the table. A personal favorite of mine is the one with George Washington behind the wheel of the SRT Challenger leading the "cavalry" in the spot called "Freedom."
But this year Dodge has decided to do something a bit more spicy. That would be using Will Ferrell and his well-loved Anchorman character, Ron Burgandy, to their advantage. With Anchorman 2 making its big screen debut in December it seems that this could be a win win for both parties as Dodge will want some of that virality Ferrell brings to the table with a younger demographic AND Anchorman 2 gets some additional promotion.
As of now, a few videos have been posted to Dodge's YouTube account; however, it's been said that there are over 65 variants with God knows how much more left on the cutting room floor.
That said, check them ALL out below...
Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy?
Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix...
...Francois described the preview as "just a little appetizer," noting that Chrysler was producing another 67 videos for the Web. "It's massive," he said...
No matter how much we might want to, riding around on majestic steeds just isn't a viable option anymore. Which is why Ron Burgundy stands behind the 2014 Dodge Durango.
No matter how much we might want to, riding around on majestic steeds just isn't a viable option anymore. Which is why Ron Burgundy stands behind the Dodge Durango with an available HEMI V8 and other features.
Ron Burgundy is a Dodge Man through and through. And it's definitely not just because he's appearing in commercials for their products—including the majestic Dodge Durango with 25 MPG.
Ron Burgundy is a Dodge Man through and through. And it's definitely not just because he's appearing in commercials for their products—including the Dodge Durango with an available HEMI V8 and other features.
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